About
About September 2006
TheUpgrade Tel Aviv-Jerusalem attempts to create and develop a nomadic and independent platform for meeting, discussion, exchange, and information, about art & technology, media, activism and culture. The principal aim of the Upgrade TLV-JLM, is to enforce the local art community by introducing the works and activities of local and international new-media artists, finding new opportunities and way for collaboration, development and learning. At each meeting one or two artists or art mediators present their work in progress and past ones and fosters dialogue with the present audience composed of forty to sixty people of a larger and dynamic community.
The Upgrade TLV-JLM has been running since May 2005 in a monthly basis featuring each time in a different venue in Tel Aviv and since April 2006 also in different venues in Jerusalem. This decision attempts to let artists to open possible collaborations with a wider range of institutions and to keep the Upgrade gatherings independent.
Collaborative venues in Jerusalem: Daila, Barbur Gallery, Sugia Conferences; in Tel Aviv: Hagada Hasmalit, CCA, Squat Ben Atar and the Center for Digital Art Lab - Holon
The local node was initiated in Tel Aviv by Mushon Zer Aviv and continued since august 2005 by sala-manca group.
The Upgrade site is hosted by no-org.net with the collaboration of Maarav - Magazine on-line and Concepsia
website: www.no-org.net/theupgrade
contact: Lea&Diego (sala-manca group)
sala-manca [at] gmail.com
About May, 2005
Once a month or two a group of new media artists, curators, activists and enthusiasts gather in Israel, for a session titled The Upgrade! Tel-Aviv.
It is aimed at enriching ourselves by introducing the works and activities of local and global new-media artists and activists, and to find opportunities for us to learn from each other, collaborate, and develope this field in Israel and beyond. Specifically focusing on the effects the media has on our region, The Upgrade! Tel-Aviv will focus not only on new-media art, but also on Media Activism and the way understanding the power of the media and the ways in which it can be used by the civil-society can contribute to a social change.
At each meeting one or two artists present work in progress that fosters a dialogue with the group.
The local events series is inspired and affiliated with The Upgrade! NYC, initiated by New-York based Israeli net art artist Yael Kanarek, and supported by Eyebeam. The call to expend to Israel was answered in May 2005 by Mushon Zer-Aviv and the Maarav online art, culture, and media magazine.
Mushon Zer-Aviv, 2005
Since August 2005, The Upgrade! Tel-Aviv, is organized by the Sala-Manca Group and hosted by no-org.net - jerusalem art network.

