The Future for Less

16mm film

University of Essex Gallery, Colchester; Three Colts Gallery, London and elsewhere

24.02.06

n November 2005, IKEA announced a new store opening in Edmonton to be accompanied by an offer of a significant price reduction on leather sofas. When 6000 people arrived to compete for the discount, a riot ensued, injuring 16 shoppers. The Future trilogy takes this event as the starting point for a speculative history of a fictional future. The Future for Less (2006) imagines the consumer riot as the foundation of a new totalitarian state religion imposing the tenets of modernism on the masses.