"Blogging as a job has emerged as companies of all stripes increasingly see the Web as an important communications venue. Blogs allow firms to assume a natural tone rather than the public-relations speak typical of some static Web pages, and readers are often invited to post comments. While some companies are hiring full-time bloggers, others are adding blogging duties to existing marketing or Web-editing positions."

Quoted from "http://online.wsj.com/public/article/0,,SB111748967859946439-lyDSWAT2rsOktwsVXgMQ7NQQV2U_20060531,00.html?mod=rss_free"

http://www.emediawire.com/releases/2004/11/emw181264.htm
http://www.blog4cash.com/
http://www.marqui.com/Paybloggers/